Included in the retail package is a USB cable, user manual and the Juice Pack Air case itself. The USB cable is about as long as the one provided from Apple, which is about four feet too short in my opinion. Seriously Apple / Mophie, a few extra feet of length would go a long way and prevent users like me from having to rely on USB extension cables.
The case is form fitting and available in three colors: white, purple and the black you see here. The lower portion of the case has the Mophie name etched into the bezel. On the bottom we find the USB connector and the on/off power switch for the internal battery. There is a slit cut out on the left side of the case which allows you to access the volume / silent switch on the iPhone.
The top of the case has cutouts for the power button and headphone jack. You can also see in the third photo the iPhone dock on the inside of the case. The iPhone slides into the case and plugs into this connector, which then interfaces with the USB connector on the bottom of the case.
The right side of the case is relatively plain, as there are no iPhone buttons or switches on this side of the device. Flipping the case over, we see a cutout for the iPhone's camera and a button near the bottom with four small blue LEDs. This button is used to check the status of the internal battery power which is indicated by the LEDs. More on this in a bit.
Let's continue ahead and install a phone into the case.